New rental pricing tool launches based on tenant rejections
Summary
nHabit has launched a rental pricing tool that uses tenant rejection data from its consumer app to help landlords and letting agents set asking rents more accurately. The product is positioned as a response to new rules under the Renters’ Rights Act that prevent landlords and agents from accepting offers above the advertised rent, increasing the importance of getting the initial price right.
Why it matters
For residential property surveyors involved in valuation, agency support or rental market analysis, the article highlights a shift toward data-led rent setting in a tighter regulatory environment. It also signals how tenant behaviour data may increasingly influence pricing assumptions and local market evidence.
Key points
- nHabit has launched a pricing tool based on rental rejection data from its consumer app.
- The tool is intended to help agents and landlords set rents accurately at the first listing.
- The article links the product to new Renters’ Rights Act rules banning offers above the advertised rent.
- EweMove franchisees are among the first agents using the platform.
- The platform claims to provide postcode- and property-type-level demand and rejection insights.
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