Salboy enters suburban BTR market
Summary
Salboy Group has launched Everway Homes, a new suburban build-to-rent brand aimed at delivering 2,000 houses by 2031 across England and Wales. The first scheme is underway in Staffordshire, with further projects in several other regions and a strategy focused on low-rise delivery outside the Building Safety Regulator gateway process.
Why it matters
The move signals continued interest in suburban BTR and may influence local rental supply, development patterns and pipeline activity in regional markets. For surveyors, it highlights the interaction between scheme typology, planning constraints, build costs and regulatory pathways.
Key points
- Everway Homes is Salboy Group’s first dedicated suburban build-to-rent brand.
- The company plans to deliver 2,000 homes by 2031, starting with a 37-home scheme in Daisyfields, Staffordshire.
- Further projects are in the pipeline in Kent, Greater Manchester, Lincolnshire and Cornwall.
- Salboy says its low-rise model is intended to avoid the Building Safety Regulator gateway process.
- The company cites high labour and materials costs and a slow planning system as sector headwinds.
Organisations:
Salboy Group, Everway Homes, Salboy Construction, Building Safety Regulator
Regulations:
Building Safety Regulator gateway process
Locations:
England, Wales, Daisyfields, Staffordshire, Manchester, Salford, Kent, Greater Manchester, Lincolnshire, Cornwall
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