Agents warned over fake images and buyers recording viewings
Summary
The article highlights emerging risks for estate agents from the use of AI-generated or manipulated property images, alongside the growing practice of buyers recording viewings. It frames these as new technology-driven challenges affecting how properties are marketed and how viewings are conducted.
Why it matters
Surveyors may increasingly encounter discrepancies between marketed imagery and the physical condition of a property, which can affect client expectations and inspection findings. The recording of viewings also raises practical and evidential issues around privacy, consent and the accuracy of representations made during the sales process.
Key points
- AI and technology are introducing new risks for property marketing.
- Fake or altered images can misrepresent a property to buyers.
- Buyers are increasingly recording viewings.
- These trends create operational and reputational challenges for agents.
Organisations:
Estate Agent Today
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