Agents urged to consider AI smart glasses warnings on property listings
Summary
The article advises estate agents to update policies and viewing procedures in response to consumer use of smart glasses and AI-enabled devices. It stresses that recording during viewings raises data protection and privacy issues, and that property marketing should remain transparent and accurate when AI tools are used.
Why it matters
Residential property surveyors may encounter similar technology-related privacy and compliance issues during inspections, viewings and marketing support. Clear consent, recording policies and accurate presentation of property information are increasingly important to reduce risk.
Key points
- Smart glasses can capture photos, video and audio during property viewings.
- Agents should have a clear policy on photography and recording before viewings take place.
- Recording third parties is subject to data protection requirements and should not happen without clear notice and consent.
- Property particulars or viewing notes could include a disclaimer banning recording unless agreed in advance.
- AI should not be used in property images in a way that misleads buyers.
Organisations:
The Guild of Property Professionals, The Negotiator
Regulations:
Data Protection Regulations
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